Last updated: October 17, 2024
1. Who we are
1.1. We are VK LLC located at 39 bldg 79, Leningradskiy prospect, Moscow, Russia, 125167.
1.2. This Privacy Policy sets out how we collect and use your personal information when you use the services (“Services”) by visiting our site and registering your account, available to you after registration on the https://ads.vk.com/ and the choices available to you in connection with our use of your personal information.
The current version of this Privacy Policy is placed at: https://help.mail.ru/legal/terms/adsvk/euprivacy and should be read alongside, and in addition to, our terms of service at https://help.mail.ru/legal/terms/adsvk/termsofservice (Terms) and our Cookie Policy at https://help.mail.ru/legal/terms/adsvk/cookies. In case of any contradictions between this Privacy Policy and the Terms, this Privacy Policy will prevail.
1.3. Please pay your attention that in case of using others different products and services suggested on the https://ads.vk.com/ the certain user policies should be applied and accepted by you.
2. This Privacy Policy
2.1. By making available the Services we, acting reasonably and in good faith, believe that you:
(a) have all necessary rights to register on and use the Services;
(b) provide true information about yourself to the extent necessary for use of the Services;
(c) understand that by the posting your personal information, if there is such technical possibility in the Services and where it is accessible by other users of the Services, you have manifestly made this information public, and this information may become available to other Site users and internet users, be copied and disseminated by them; (d) are aware of and accept this Privacy Policy.
2.2. We do not check the user information received from you, except where such check is necessary in order for us to fulfill our obligations to you.
2.3. This Privacy Policy applies only to the European Union-based users. If you are not a European Union-based user, please refer to the Privacy Policy applicable in the relevant jurisdiction.
2.4. By registering and/or authorizing in the Service via the VK ID tool, the User confirms that he/she has read the Privacy Policy of the VK Ecosystem which is available at https://id.vk.com/privacy.
The personal data, as well as other information that does not relate to personal data, is collected in the Service at registration and/or authorization by filling out the registration form by the User or by other available means, including the use of the VK ID tool or other third-party service, as well as in the future when the User edits the previously provided information or adds personal data (if applicable) on their own initiative through the Service functionality.
When the User uses the VK ID tool, their personal data, as well as other information that does not relate to personal data, may be transferred to third parties (to the Services of the VK Ecosystem and other Services that apply the VK ID tool in the process of using such services and/or tools by the User), and the Company may receive the personal data from these third parties, as well as other information that does not relate to personal data, to the extent specified in the personal account of the User of the VK Ecosystem, in order to execute the Agreement.
This Privacy Policy shall be considered along with and in addition to the User Agreement of the VK Ecosystem (available on the Internet at https://id.vk.com/terms) and the Privacy Policy of the VK Ecosystem (available on the Internet at https://id.vk.com/privacy) .
We may share your data with the VK Ecosystem Services and third-party Services that use the VK Ecosystem tools to provide you with access, features and benefits of the VK Ecosystem, for example, if you choose to log in to the Service via the VK ID tool. By using the Service / tool / its particular functions, you accept such transfer of your data to the extent necessary for the operation of the Service / tool. Thereby, you also agree and accept the User Documentation of the VK Ecosystem Service and/or its tool in its entirety without any conditions or exceptions. If you do not agree with any of the provisions of the User documentation of the Service/tool, you may not use the Service/tool. The list of the VK Ecosystem Services is available at https://vk.com/vk_ecosystem_services. The list of the VK Ecosystem Tools is available at https://vk.com/vk_ecosystem_tools.
3. Information we collect about you
3.1. In order to implement the agreement between you and us, and provide you with access to the use of the Services, we will improve, develop and implement new features to our Services, and enhance the available Services functionality. To achieve these objectives, and in compliance with applicable laws, we will collect, store, aggregate, organise, extract, compare, use, and supplement your data (hereinafter “processing”). We will also receive and pass this data, and our automatically processed analyses of this data to our affiliates and partners as set out in the table below and section 4 of this Privacy Policy.
3.2. We set out in more detail the information we collect when you use our Services, why we collect and process it and the legal bases below.
| Information Collected | Purpose | Legal Basis | |
| 1 | Data you provide for registering in the Services including your email and/or mobile phone number | We use this information in order to manage and administer the Services provided to you. We use this data to enable us to fulfill our obligations to you as part of the Services (e.g. in cases where you request restoration of your account). See section 8.3 of this Privacy Policy for more information. We also use this information in order to provide you with updates and information on our and selected third parties’ products and services we think you may be interested in. | Legitimate interests Performance of our contract with you |
| 2 | Where necessary, a copy of your identity or another document containing your name, surname, photograph, number of the principal identity document of you or your representative, payment details and another additional data, with that you may provide us, including through our support service. We may take additional verification steps where we consider reasonable in order to verify your account. | We use this data in order to identify you, verify your account and prevent abuse and infringements of your or other persons’ rights. For example, we use this information to verify your identity if you lose your credentials and wish to access your account with us. | Legitimate Interests |
| 3 | Additional data you provide when you edit your profile page including your first and last name, nickname, gender, date of birth, avatar picture and language preferences. | We use this information in order to provide our Services to you, to manage and administer Services and as additional information to verify your account to prevent abuse and infringements of your or other persons’ rights. We also use this information in order to provide you with updates and information on our and selected third parties’ products and services we think you may be interested in. We use this information in order to tailor and improve the adverts that may be presented on the Site and in our others different products and services that you choose to use and measure the effectiveness of these advertisements. | Legitimate interests Performance of our contract with you |
| 4 | Additional data received when you access the Services, including information regarding technical devices, technical interaction with the Service such as your IP-address, time of registration in the Service, device ids, country and language settings, device model and operating system used, your installed apps, type of browser, your Internet provider and/or phone network operator, network type, screen resolution, RAM size and your browsing behavior. | We use your data for internal review in order to constantly improve the content of our Services and web pages, optimizing your user experience, to understand any errors you may encounter when using the Services, to notify you of changes to the Services and to personalise the use of our Services. We use this information in order to tailor and improve the adverts that may be presented on the Site and in our others different products and services that you choose to use and measure the effectiveness of these advertisements. | Legitimate Interests |
| 5 | Information that is automatically received at the time of access to the Services with the use of cookies. | Please see our cookies policy which sets out the types of cookies we use and what we use these cookies for. We use this information in order to tailor and improve the adverts that may be presented on the Site and in our others different products and services that you choose to use and measure the effectiveness of these advertisements. | Consent |
| 6 | Information that is created by you while using the Services (if there is such technical possibility in the Services) this information can be available to some or all other users of our Services. | We use this information in order to manage and administer the Services including providing our services to you. | Legitimate interests, which inter alia, include the processing of manifestly made public by you data where it is accessible by other users of the Services Performance of our contract with you |
| 7 | Information that is obtained by the account such as Information that is received as the result of your behavioral actions when using the Services, that is received as the result of your using payment functionality of the Services (e.g. first and last four digits of your card number that are required in order to match these details with your account), etc. | We use this information in order to manage and administer the Services including providing our services to you. We use this information in order to tailor and improve the adverts that may be presented on the Site and in our others different products and services that you choose to use and measure the effectiveness of these advertisements. | Legitimate interests, which inter alia, include the processing of manifestly made public by you data where it is accessible by other users of the Services Performance of our contract with you |
| 8 | Information that is created by you while placing requests to our Services support. | We use this information in order to verify your identity and to fullfil your support request. We may also use this data in order to investigate any complaints on your behalf and to provide you with a more efficient service. | Legitimate interests Performance of our contract with you |
| 9 | Data collected via third parties, including your social network ids, application store ids, nickname, email and friends list, when you register in our Services via you social or application store accounts and/or connect your social account to our Services. | We use this information in order to manage and administer the Services provided to you. We use this information in order to provide you with updates and information on our and selected third parties’ products and services we think you may be interested in. | Legitimate interests Performance of our contract with you |
3.3. Our legitimate interests include (1) maintaining and administrating the Services; (2) providing the Services to you; (3) improving the content of the Services and web pages; (4) processing of the data that was manifestly made public by you where it is accessible by other users of the Services; (5) ensuring your account is adequately protected; and (6) compliance with any contractual, legal or regulatory obligations under any applicable law.
3.4. As part of maintaining and administrating the Services we use the information to analyse user activity and ensure that rules and terms of use for the Services are not violated.
3.5. Your personal information may also be processed if it is required by a law enforcement or regulatory authority, body or agency or in the defence or exercise of legal claims.
We will not delete personal information if it is relevant to an investigation or a dispute.
It will continue to be stored until those issues are fully resolved and/or during the term that is required and/or permissible under applicable/relevant law.
3.6. You may withdraw your consent to sending you marketing information by amending your privacy settings of your account. An option to unsubscribe will also be included in every SMS or email sent to you by us or our selected third party partners.
3.7. Please note, if you do not want us to process sensitive and special categories of data about you (including data relating to your health, racial or ethnic origin, political opinion, religious or philosophical beliefs, sex life, and your sexual orientation) you should take care not to post this information or share this data on the Site. Once you have provided this data it will be accessible by other site users and it becomes difficult for us to remove this data.
3.8. Please note, if you withdraw your consent to processing or you do not provide the data that we require in order to maintain and administer the Services, you may not be able to access the Services or register with the web pages.
3.9. If we intend to further process your data for any other purpose to those set out in this Privacy Policy, we shall provide you with details of this further purpose before we commence processing.
4. Data sharing
4.1. We take technical and organizational measures to ensure that your data is safe. Please note that by the posting your personal information (if there is such technical possibility in the Services) you have manifestly made this information “public”, and this may become available to other Service users and internet users and be copied and/ or disseminated by such users.
4.2. We may share your data with our affiliates into VK. Sometimes we may also need to share your data with a third party in order to provide our Services to you or to administer the Services, for example if you choose to share your data across other social media platforms.
4.3. We may also share your data with our third party contractors and application developers provided these third parties assume confidentiality obligations regarding your personal data collected by your use of the applications they offer. The developers use the information provided to them in order to provide you with additional services. Data will only be shared with these developers with your consent. You can authorize developers to access your information via our products.
4.4. Our ad management and recommendation system is designed so that your information will not be shared directly with our third party advertisers. An advertiser or maker of a recommendation can only choose to target advertisements to groups of users falling within criteria such as age, gender or location, or to target communities according to type, e.g. cars or fashion. If you fall within one of the target groups you will receive an advert or recommendation.
4.5. An advertiser or maker of recommendations may also choose to upload a list of emails, phone numbers and identities to our systems so that we (but not the adviser or maker of recommendations) can check for user matches. They will see the number of matches but not the matches themselves.
4.6. VK LLC, other companies in the VK or our selected third party partners with our permission, using their own ad servers, can show advertisements to you.
5. Privacy Settings
5.1. The Services may contain links to sites operated by third parties. We are not responsible for your data privacy when you access these links or engage with third party services and you should ensure you review the relevant third party’s privacy statement which will govern your data privacy rights.
5.2. We bear no liability for the actions of third parties which, as the result of your use of the internet or the Services, obtain access to your information in accordance with the confidentiality level selected by you.
5.3. We bear no liability for the consequences of use of the information which, due to the Services nature, is available to any internet user. We ask you to take a responsible approach to the scope of their information posted on the Site.
6. International Transfers
6.1. We may transfer and maintain on our servers or databases some of your personal information in different countries worldwide and take reasonable cyber sequrity measures to ensure your data is adequately protected.
7. Retention Periods
7.1. We will retain your personal information for as long as required to perform the purposes for which the data was collected depending on the legal basis for which that data was obtained and/or whether additional legal/regulatory obligations mandate that we retain your personal information during the term that is required and/or permissible under applicable/relevant law.
7.2. You may delete your personal data by removing the data from your account; alternatively, you can delete your account.
7.3. We may remove your account, or the information you post as provided by the Terms.
8. Your Rights
8.1. You have the following rights, in certain circumstances, in relation to your personal information: (a) Right to access your personal information. (b) Right to rectify your personal information: you can request that we update, block or delete your personal data, if the data is incomplete, outdated, incorrect, unlawfully received or no longer relevant for the purpose of processing. (c) Right to restrict the use of your personal information. (d) Right to request that your personal information is erased. (e) Right to object to processing of your personal information. (f) Right to data portability (in certain specific circumstances). (g) Right not to be subject to an automated decision. (h) Right to lodge a complaint with a supervisory authority.
8.2. You also have a right to independently remove personal information on your account and make changes and corrections to your information, provided that such changes and corrections contain up-to-date and true information. You can also view an overview of the information we hold about you.
8.3. If you would like to exercise these rights, please contact Support Service in writing to 39 bldg 79, Leningradskiy prospect, Moscow, Russia, 125167. We will aim to respond to you within period established by applicable law. We will need to verify your identity before we are able to disclose any personal data to you.
9. Security Measures
9.1. We take technical, organizational and legal measures, including, where suitable, encryption, to ensure that your personal data are protected from unauthorized or accidental access, deletion, modification, blocking, copying and dissemination.
9.2. Access to the Services is authorized using your login (e-mail address or mobile phone number) and password. You are responsible for keeping this information confidential. You should not share your credentials with third parties and we recommend you take measures to ensure this information is kept confidential.
9.3. If you forget your login details, you can request us to send you an SMS or email, which will contain a restoration code.
9.4. To reduce the probability of third parties gaining unauthorized access, if you login to your account from an unusual place or after several failed attempts to provide valid login details, we may block entry to your account. You will then need to contact Service support and provide certain additional information to verify your credentials and gain access to your account.
10. Changes to this Policy
10.1. From time to time, we may change and/or update this Privacy Policy. If this Privacy Policy changes in any way, we will post an updated version on this page. We will store the previous versions of this Privacy Policy in our documentation achieve. We recommend you regularly review this page to ensure that you are always aware of our information practices and any changes to such.
11. Contact Us
11.1. If you have any questions, please send your inquiries to Service support in writing to 39 bldg 79, Leningradskiy prospect, Moscow, Russia, 125167. So we can deal with your enquiry effectively, please quote this Privacy Policy. We will aim to respond to you within period established by applicable law.
11.2. All correspondence received by us from you (written or electronic inquiries) is classified as restricted-access information and may not be disclosed without your written consent. The personal data and other information about you may not be used without your consent for any purpose other than for response to the inquiry, except as expressly provided by law.
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